About us

Unpolished Gems

Credo is a different investment company. We focus exclusively on scaling up mature, mid-sized companies. This is an attractive segment, because Scandinavia has many founder and family led companies that are unpolished gems, with high potential for value creation, but few investors who commit to contributing before professionalization has already taken place, and scalability is already established.

We know your pain points

It is hard to grow and challenging to manage profitability while growing. Experience has great value in the transformation from small to big, from local to global, from talented individuals to a scalable business system. Which direction should our business go? How bold can we be? How can we build an organization capable of realizing our ambitions? Addressing these issues is our profession. Doing it in real partnerships with entrepreneurs is our model.

All in

We commit our own private savings to each business we believe in. This ensures a healthy approach to investing for us, credible partnerships with investors, and a highly committed owner for the founders.

Real impact

We share your ambition of making the world a better place. Your business is not perfect yet, and that's OK. Together we focus on creating real positive impact on the global sustainability challenges, not just allocating capital to already perfectly green businesses. As an active owner of smaller, agile and inspiring companies, we have an extraordinary opportunity for creating positive change.

Credo's value investing and operational profile is well positioned to deliver strong investor returns across business cycles

Investment Philosophy

Scaling up businesses

Credo's investment philosophy remains steadfast: We partner with investors and founders to transform mid-sized companies into scalable and sustainable business systems. The core of what we do is captured in our tagline scaling up businesses. This investment focus is distinct in terms of business maturity and partnership model, as well as the potential for high value creation.

Situation specialist

We look for the right situation in any industry:

Distinct market positions in attractive segments
Ambitious owners seeking a partner to further develop the business
A clear path to creating scalable and sustainable growth
Transaction values between 100 and 500 MNOK

Our favorite industries are business services, light industries and consumer.

Established methodology

Our basic approach is the same across industries and across financial and non-financial goals. Together with our partners, we set high ambitions that force our businesses out of the small-cap zone. Then we build the foundation for scale and impact: (i) a focused strategy, (ii) a scalable business model, (iii) an organization for tomorrow and (iv) effective governance.

Culture and continuity through founder partnerships

Credo invests alongside highly motivated entrepreneurs, family owners and management. We encourage our partners to remain large co-owners, even majority-owners, to ensure continuity of the magic recipe that made the company great in the first place. Our model is based on long term and close cooperation between management, board and owners to ensure continuity and commitment through the transformation phase.

Investor network

Credo has an established network of investors. We invest together with individuals and institutional investors who have built successful businesses themselves, and who have a genuine interest in value creation in mid-sized companies.