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At a first glance, the Credo portfolio of companies appears to be a random collection of non-related enterprises, begging the questions: 1) Is there any common denominator/red thread/ or investment strategy guiding Credo´s investments; and, 2) How can Credo add value to such a diverse group of companies?
While it is a relevant question to ask what an IT company, an Italian restaurant chain, a Danish wine producer, an equipment producer for the Fish farming industry, a group of electro installation companies, a provider of assistive equipment to handicapped children, and a group of recreational vehicles and caravans have in common, it is our responsibility as owners and investors to be equally clear on why this first impression of randomness is completely wrong.
All these companies have one thing in common that fully reflects Credo´s investment focus: We invest in partnerships with founders and management that truly believe in the long term potential of their companies, but have the insight to conclude that to succeed they need a professional partner that can support transforming their companies on to a trajectory and platform for long term growth and success.
In our experience it is during this growth phase that small to mid-sized companies truly benefit from having a strong and experienced partner that can facilitate a fast-paced progression towards becoming a future sector leader and implement measures where risk and conditions for success are adequately addressed.
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