Value creation through professionalization
of mid-sized companies
back to work
with Frisk Utvikling
Credo is a different investment company. We focus exclusively on professionalizing mid-sized companies. This is an attractive niche, because Scandinavia has many founder and family led companies that are unpolished gems, with high potential for value creation, but few investors who commit to contributing before the professionalization has already taken place.
It is hard to grow, and challenging to manage profitability while growing. Experience has great value in the transformation from small to big, from local to global, from talented individuals to a scalable business system. Which direction should our business go? How bold can we be? How can we build an organization capable of realizing our ambitions? Addressing these issues is our profession. Doing it in real partnerships with entrepreneurs is our model.
We invest directly, not through blind pool funds. We invest our own private savings in businesses we believe in. Then we invite ourinvestors. Not the other way around. This ensures a healthy approach to investing for us, credible partnerships with investors, and a focused owner for the founders.
Credo is proud member of PRI Signatory
High financial returns
Both investors and entrepreneurs can create substantial value in our niche; professionalizing the business increases robustness and creates scalability, thereby increasing the valuation multiple. Profitable growth combined with multiple expansion yields high returns.
We typically invest in businesses with:
Distinct market positions in attractive segments
Clear competitive advantage
Ambitious owners seeking a partner to further develop the business
A clear path to substantial growth and value creation
Transaction value between 100 and 500 MNOK
Partnerships with founders
Because small companies often depend on a few key people, Credo invests alongside highly motivated entrepreneurs, family owners and management to support our shared ambitions. We encourage our partners to remain large co-owners (up to 49%). Our model is based on long term and close cooperation between management, board and owners to ensure continuity and commitment through the transformation phase.
Credo has an established network of investors. We invest together with individuals and institutional investors who have built successful businesses themselves, and who have a genuine interest in value creation in mid-sized companies. Each investment is carried out through single purpose vehicles whose only activity is to own shares in the jointly owned company. Credo's unique ‘control partnership’ structure involves keeping majority control in Credo’s hands but ensuring full alignment with our equity partner(s).
Gudmund is Credo's Managing Partner, responsible for Credo's overall business system and team competencies. He has his background from industry and retail at Orkla.
Pål is among other things Credo's industry expert within technology and the seafood industry. He was previously a partner at McKinsey, where he co-founded their Moscow office, and has been interim CEO in several businesses.
Victor is Credo's investment banker. He previously worked for Macquarie Capital, and solves our complex transactions, in addition to leading value creation programs.
Stian acts as the right-hand man for several of Credo's company CEOs, including in the health and FMCG sectors. Stian previously worked with the Boston Consulting Group.
Anthea is an experienced equity analyst from Schroders. She makes sure investment cases are attractive, and that our work is focused on the key value driving elements in each company.